Case Study: Email Marketing Challenge Solved

Case Study: Email Marketing Challenge Solved


A B2B company approached CodeBru with a problem: they had embraced email marketing as the new standard of communicating their message, but the promised leads weren’t materializing.  They needed a targeted, measurable way to utilize the cost effective familiarity of email marketing while still leveraging these efforts into conversions. How could they make sure they had the right group of email audience, the right wording and design of their message, and the right practices for monitoring how their communications were translating into sales?




After discussing the coverage gaps within the client’s current email marketing strategy, CodeBru utilized its proven UX approach to implement an email campaign designed to get results.  The client’s expectations were met when CodeBru delivered the following to spec:

  • Establishment of desired audience: marketing directors at companies with 10 – 100 employees, startups with at least 100K in funding
  • Data mining contacts to reach desired audience
  • Writing and optimizing email copy
  • Testing email content to attain open rates of over 50%, and response rates over 10%
  • Clearing out poor prospects
  • Communicating curated prospects to client



CodeBru was able to deliver to client at least 50 qualified leads per month, of which an average of 20 were closed per month, while meeting their goal of sending out over 1000 emails per week. 

CodeBru understands the challenge posed by email marketing – how to get customers to open emails, read the content, and convert into a sale based on the experience? Generalized email blasts aren’t effective, but crafting a streamlined email campaign and analyzing the results are often an unsustainable drain to clients taking it on themselves. CodeBru takes the burden email marketing off clients, so they can focus on their core business.  CodeBru ensures each vital component of a successful campaign is managed:


  1. A targeted email list
  2. A solid campaign
  3. A/B testing until perfection creates a potent email strategy


A targeted email list: an email campaign is only as useful as its audience, and CodeBru knows how to tease email addresses from hundreds of sources.

Email Marketing By The Numbers

A solid campaign: it all starts with a subject line, working in tandem with great copy and a landing page that works. CodeBru has years of experience tweaking factors to come up with the right combination for each client.


A/B testing: comparing two versions of email copy, and seeing which is the most compelling to email users.  CodeBru conducts verifiable testing to give clients confidence that the best version of their message is getting to their potential customers. 


Marci Broderick

Web Marketing Specialist

I work primarily with Eduard. He is awesome! I know I can rely on him, he is fast and very good.

Nicole Pecaro

Creative Manager for Captivate

CodeBru is extremely reliable. I am able to sleep at night knowing the websites we created are in good hands!

Jesse Johnson

Marketing Specialist for Meeting Tomorrow

CodeBru always impresses me with how quickly they respond to our coding and web design requests. I honestly have no clue how they work so fast!


Research & Discovery

Every project we undertake is unique. To offer the best possible solutions for our valued clients, we take the time to discuss their goals and expectations of their project. After this consultation, we assess their existing web presence to map out a plan of action to meet - or exceed - these goals!

UX Strategy & Design

Using the findings from our Project Assessment, our team of designers and developers collaborate to create a customized end product. Our team upholds the highest standards throughout the entire Implementation and Deployment process and optimizes your digital asset for success!


Our team of developers and designers are savvy and versed in multiple platforms and programming language. If you’re able to dream it, we’re able to build it! Our custom solutions are built to suit, using the platform that is best suited for our clients specific needs.

The Team

Zach Caudill


Zach has been working in the web industry since 2004. He has worked full-time for large companies, startups, small businesses and as a contractor for other web agencies. Zach started CodeBru in 2015 as a system engineer. Now in charge of full-service solutions, Zach leads development efforts and oversees project management.

Sara Jones

Account Support

Sara joined CodeBru in 2015 to provide full service account support and management for our clients. She is the liaison between you and the rest of the team. With superb communication and organizational skills, Sara makes sure everyone is on the same page at all times and maintains lasting relationships.

Ron Sarache


Ron has been working with Codebru since 2016 providing full time graphic design service. Bringing creativity and imagination to the team, Ron loves design challenges and creating new things that amazes the clients. He can design almost anything your imagination comes up with and would love to put your project into a real image.

Eduard Faber

System Engineer

Eduard received his Bachelor of Standardization, Metrology and Certification in 2005, but started learning PHP and site development when was 16. He specializes in hosting and network security and is responsible for database, API and server build.

Rafael Margaryan

Front-end developer

Rafael started learning JavaScript and web development when was 20. In front-end development, he works with JS and CSS frameworks but also has a great understanding of back-end technologies.

Xionary Guerrero

Project Manager

Xionary is the latest addition to the design team. She assists and supports the design team in all communicative tasks. She is the link between the client's idea and the product that the designer delivers. Organization is her motto.

Nicolas Rostov

App Developer

Nicolas started making iOS apps in 2009 and since then he has completed several projects where he developed apps from scratch, improved existing code, and automated business processes with mobile tech. He specializes in converting your vision and its requirements into working code, and to resolve issues in business automation and UX.

Ryan Cybul

Junior Developer

Ryan received his Full Stack Web Development certificate from Northwestern University in 2018. He has a general knowledge both front-end and back-end development and specializes in JS frameworks.

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