Building sites optimized for performance, accessibility, SEO, and more

Building sites optimized for performance, accessibility, SEO, and more

Building a site optimized for Lighthouse scores


Building a website is hard, and making sure it performs well can be even harder. 


Did you know that the average conversion rate of e-commerce sites is 3.5%? That's pretty poor compared to other industries like finance or insurance where we see conversion rates as high as 15%. This means that for every 100 people who visit your site only three will buy something from you! If this isn't bad enough, most websites don't even rank on page one of Google search results. You might have heard about how important SEO (search engine optimization) is but what does it mean exactly? Does it just mean writing blog posts and linking them together with all kinds of keywords? The answer to these questions may surprise you.


At CodeBru we build websites optimized for performance, accessibility, progressive web apps, seo and more - so our clients get the best ROI possible without having to worry about their site not working properly across devices.


Auditing sites with the Google built tool Lighthouse


The open-source auditing tool called Lighthouse, was built by Google and provides important insights on improving performance, accessibility, SEO, and more.  When running an audit with this tool a list of recommendations is made to improve all of the above mentioned.  Not all of the recommendations are able to be made given on how the site was built so keeping in mind of building with a perfect Lighthouse score will enable the developers to optimize the site for performance, SEO, etc.

The big 4: Performance (speed), Accessibility, Search Engine Optimization (SEO), & Progressive Web Apps (PWA) 

Building a modern site requires focusing on four big factors: performance (speed), accessibility, SEO, & progressive web apps.

  1. Performance or page load times has always been important but is relative to the technology of the times.  Today page load times can be made faster than ever.
  2. Accessibility is building a site that accessible to all.  This means being accessible to users with limited sight, hearing, and more.  A whole section can be discussed on this topic but it's important to keep in mind that accessibility is becoming more and more important and Google particularly sees it as important.
  3. SEO or search engine optimization is much more than just making a web page readable to crawlers and having relative content, title tags, etc. It also means focusing on the other 3 areas of performance, accessibility, and PWA.  
  4. Progressive web apps means that your site will work on every device and even offline connections.  Modern technology makes this a lot easier than it did even 4 years ago so there is very little excuse to hit this goal when building a new site.



Want to talk more about improving your company site's performance?

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Marci Broderick

Web Marketing Specialist

I work primarily with Eduard. He is awesome! I know I can rely on him, he is fast and very good.

Nicole Pecaro

Creative Manager for Captivate

CodeBru is extremely reliable. I am able to sleep at night knowing the websites we created are in good hands!

Jesse Johnson

Marketing Specialist for Meeting Tomorrow

CodeBru always impresses me with how quickly they respond to our coding and web design requests. I honestly have no clue how they work so fast!


Research & Discovery

Every project we undertake is unique. To offer the best possible solutions for our valued clients, we take the time to discuss their goals and expectations of their project. After this consultation, we assess their existing web presence to map out a plan of action to meet - or exceed - these goals!

UX Strategy & Design

Using the findings from our Project Assessment, our team of designers and developers collaborate to create a customized end product. Our team upholds the highest standards throughout the entire Implementation and Deployment process and optimizes your digital asset for success!


Our team of developers and designers are savvy and versed in multiple platforms and programming language. If you’re able to dream it, we’re able to build it! Our custom solutions are built to suit, using the platform that is best suited for our clients specific needs.

The Team

Zach Caudill


Zach has been working in the web industry since 2004. He has worked full-time for large companies, startups, small businesses and as a contractor for other web agencies. Zach started CodeBru in 2015 as a system engineer. Now in charge of full-service solutions, Zach leads development efforts and oversees project management.

Sara Jones

Account Support

Sara joined CodeBru in 2015 to provide full service account support and management for our clients. She is the liaison between you and the rest of the team. With superb communication and organizational skills, Sara makes sure everyone is on the same page at all times and maintains lasting relationships.

Ron Sarache


Ron has been working with Codebru since 2016 providing full time graphic design service. Bringing creativity and imagination to the team, Ron loves design challenges and creating new things that amazes the clients. He can design almost anything your imagination comes up with and would love to put your project into a real image.

Eduard Faber

System Engineer

Eduard received his Bachelor of Standardization, Metrology and Certification in 2005, but started learning PHP and site development when was 16. He specializes in hosting and network security and is responsible for database, API and server build.

Rafael Margaryan

Front-end developer

Rafael started learning JavaScript and web development when was 20. In front-end development, he works with JS and CSS frameworks but also has a great understanding of back-end technologies.

Xionary Guerrero

Project Manager

Xionary is the latest addition to the design team. She assists and supports the design team in all communicative tasks. She is the link between the client's idea and the product that the designer delivers. Organization is her motto.

Nicolas Rostov

App Developer

Nicolas started making iOS apps in 2009 and since then he has completed several projects where he developed apps from scratch, improved existing code, and automated business processes with mobile tech. He specializes in converting your vision and its requirements into working code, and to resolve issues in business automation and UX.

Ryan Cybul

Junior Developer

Ryan received his Full Stack Web Development certificate from Northwestern University in 2018. He has a general knowledge both front-end and back-end development and specializes in JS frameworks.

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