4 Timeless Marketing Tips

4 Timeless Marketing Tips

1) Authenticity

“But above all, in order to be, never try to seem.”

― Albert Camus, Notebooks, 1935-1951


What Does It Mean to Practice Authenticity in Marketing?

Being authentic means that you are real and genuine. When you shake it all down, authenticity means you’re being true to who you are as a brand. You’re presenting yourself and your brand from a place of sincerity and genuineness. -- Haley Walden 

  • Authenticity comes down to knowing your audience

    • Know what they value

    • Know why they seek you out


Consider your website

Being authentic through your website can start with a strong about us page, showing prices, and/or creating a FAQ page.  The most important thing is to show transparency.  Having a video would help a lot as well as using photos of your team members.  Keep in mind that while it’s tempting to use stock photos, overdoing it can hurt authenticity.  


2) Content is king

"Content marketing is all the marketing that’s left" - Seth Godin


"Content is king" - Bill gates


When Bill Gates immortalized the saying “Content is king” in his 1996 essay, the digital world was still in its infancy.  Bill Gates could envision though that this timeless fact would hold true as it did in broadcasting.  “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”  


Focusing on content, whatever medium it may be, will never be a waste of time or money.  It is where most of the equity of your brand is built.   


Community is queen


While this is all true, keep in mind that if no one is consuming your content you really aren’t getting the most bang for your buck.  Make sure to write content your community actually wants to consume and also invest in getting that content out there so it is seen.


3) Consistency is key

Consistent, high-quality, and engaging content impacts audience decision-making more than any other technique.

Content marketing can account for 29% of B2B marketing budgets according to a State of Inbound report. Make sure that the content is consistent with your brand, authentic, and engages your community.

4) Overthinking is a waste of time

You don’t have to get everything right the first time.  If you are seeking perfection, it will be hard to get the product out of the door at all.  Imperfections show authenticity so do not be afraid if it isn’t perfect just yet. 


In the software engineering industry, it is common to ship first then fix later.  This works very well for small startups and small businesses in general.  Larger companies can’t take that ethos too seriously though.  For marketing purposes I still like to live by that idea a bit so I do not obsess over small perfecting changes.



Our clients


Marci Broderick

Web Marketing Specialist

I work primarily with Eduard. He is awesome! I know I can rely on him, he is fast and very good.

Nicole Pecaro

Creative Manager for Captivate

CodeBru is extremely reliable. I am able to sleep at night knowing the websites we created are in good hands!

Jesse Johnson

Marketing Specialist for Meeting Tomorrow

CodeBru always impresses me with how quickly they respond to our coding and web design requests. I honestly have no clue how they work so fast!



Research & Discovery

Every project we undertake is unique. To offer the best possible solutions for our valued clients, we take the time to discuss their goals and expectations of their project. After this consultation, we assess their existing web presence to map out a plan of action to meet - or exceed - these goals!

UX Strategy & Design

Using the findings from our Project Assessment, our team of designers and developers collaborate to create a customized end product. Our team upholds the highest standards throughout the entire Implementation and Deployment process and optimizes your digital asset for success!


Our team of developers and designers are savvy and versed in multiple platforms and programming language. If you’re able to dream it, we’re able to build it! Our custom solutions are built to suit, using the platform that is best suited for our clients specific needs.

The Team

Zach Caudill

Founder & President

Zach has been working in the web industry since 2004. He has worked full-time for large companies, startups, small businesses and as a contractor for other web agencies. Zach started CodeBru in 2015 as a system engineer. Now in charge of full-service solutions, Zach leads development efforts and oversees project management.

Sara Jones

Account Support

Sara joined CodeBru in 2015 to provide full service account support and management for our clients. She is the liaison between you and the rest of the team. With superb communication and organizational skills, Sara makes sure everyone is on the same page at all times and maintains lasting relationships.

Ron Sarache


Ron has been working with Codebru since 2016 providing full time graphic design service. Bringing creativity and imagination to the team, Ron loves design challenges and creating new things that amazes the clients. He can design almost anything your imagination comes up with and would love to put your project into a real image.

Rafael Margaryan

Front-end developer

Rafael started learning JavaScript and web development when was 20. In front-end development, he works with JS and CSS frameworks but also has a great understanding of back-end technologies.

Eduard Faber

System Engineer

Eduard received his Bachelor of Standardization, Metrology and Certification in 2005, but started learning PHP and site development when was 16. He specializes in hosting and network security and is responsible for database, API and server build.

Xionary Guerrero

Project Manager

Xionary is the latest addition to the design team. She assists and supports the design team in all communicative tasks. She is the link between the client's idea and the product that the designer delivers. Organization is her motto.

Nicolas Rostov

App Developer

Nicolas started making iOS apps in 2009 and since then he has completed several projects where he developed apps from scratch, improved existing code, and automated business processes with mobile tech. He specializes in converting your vision and its requirements into working code, and to resolve issues in business automation and UX.

Ryan Cybul

Junior Developer

Ryan received his Full Stack Web Development certificate from Northwestern University in 2018. He has a general knowledge both front-end and back-end development and specializes in JS frameworks.


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