B2B marketing tactics that work

B2B marketing tactics that work

B2B marketing is a very complex and difficult task. It takes time and patience to grow your business, but it pays off in the end! In this blog post we will discuss B2B Marketing Tactics that work.

Strategies to attract buyers by advertising on LinkedIn

Identify the prospects you want to target. For example, if you are looking for people who work in the finance industry, search LinkedIn by job title and find out where your target audience is. Research which companies they work for and target your ads to those specific companies.

I'm sure you've heard that word before; targeted advertising or "targeting." Targeted ads allow advertisers access information about their customer base like age range (it's rarer than one would think), gender identity/sexual orientation- even preferences such as mental health status!

Once you identify your target market it's time to start bidding.

Targeted Bidding: Paying for targeted impressions is often more beneficial than paying a flat rate per click. You can set what you would be willing to pay each time someone clicks on the ad, so if this number is lower than the average market value of a click, you'll be charged less.

Make sure that you're targeting key influencers and decision makers when creating ads. Remember, many of these people are constantly receiving messages from other businesses, so make your ads stand out.

Tips for making the most of your website content

A fantastic way to get your company's name in front of potential customers is through blogging. If you have a blog on your website, make sure that people are aware of it so they can find valuable information about the industry and trends. Your articles should be useful for your target market, but also provide links back to products or services that you offer.

Make sure that all important information on your site is easy to find. Start by using a clear navigation. A good idea is to include a table of contents in the footer with links to the most important pages on your website.

A great way to increase traffic is by using targeted SEO keywords in blog posts and articles you write. Just make sure that they're relevant to what you are writing about. For example, if you own an accounting firm try including terms like "tax tips" or "accounting advice".

Don't forget to track your visitors when doing B2B marketing

This is a great tip to bear in mind when it comes to B2B marketing! Tracking your results will allow you to see what strategies are working and which ones aren't. This way, you can adjust accordingly so that the money being spent on ads is going towards techniques that provide good ROI.

It's a good idea to be transparent about tracking your visitors. This way you are showing your visitors that the company is trustworthy and reliable.

You can do this with an overlay or popup where visitors can opt in if they do not mind having their data shared.

If a lot of your visitors are from the EU then its best to make sure you are in compliance with EU's data protection rules, known as the GDRP.

Contact us today if you need help setting up tracking or would like more information about any of these tactics so that together we can increase lead generation by understanding what works best for your organization's goals.



Marci Broderick

Web Marketing Specialist

I work primarily with Eduard. He is awesome! I know I can rely on him, he is fast and very good.

Nicole Pecaro

Creative Manager for Captivate

CodeBru is extremely reliable. I am able to sleep at night knowing the websites we created are in good hands!

Jesse Johnson

Marketing Specialist for Meeting Tomorrow

CodeBru always impresses me with how quickly they respond to our coding and web design requests. I honestly have no clue how they work so fast!


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The Team

Zach Caudill


Zach has been working in the web industry since 2004. He has worked full-time for large companies, startups, small businesses and as a contractor for other web agencies. Zach started CodeBru in 2015 as a system engineer. Now in charge of full-service solutions, Zach leads development efforts and oversees project management.

Sara Jones

Account Support

Sara joined CodeBru in 2015 to provide full service account support and management for our clients. She is the liaison between you and the rest of the team. With superb communication and organizational skills, Sara makes sure everyone is on the same page at all times and maintains lasting relationships.

Ron Sarache


Ron has been working with Codebru since 2016 providing full time graphic design service. Bringing creativity and imagination to the team, Ron loves design challenges and creating new things that amazes the clients. He can design almost anything your imagination comes up with and would love to put your project into a real image.

Rafael Margaryan

Front-end developer

Rafael started learning JavaScript and web development when was 20. In front-end development, he works with JS and CSS frameworks but also has a great understanding of back-end technologies.

Eduard Faber

System Engineer

Eduard received his Bachelor of Standardization, Metrology and Certification in 2005, but started learning PHP and site development when was 16. He specializes in hosting and network security and is responsible for database, API and server build.

Xionary Guerrero

Project Manager

Xionary is the latest addition to the design team. She assists and supports the design team in all communicative tasks. She is the link between the client's idea and the product that the designer delivers. Organization is her motto.

Nicolas Rostov

App Developer

Nicolas started making iOS apps in 2009 and since then he has completed several projects where he developed apps from scratch, improved existing code, and automated business processes with mobile tech. He specializes in converting your vision and its requirements into working code, and to resolve issues in business automation and UX.

Ryan Cybul

Junior Developer

Ryan received his Full Stack Web Development certificate from Northwestern University in 2018. He has a general knowledge both front-end and back-end development and specializes in JS frameworks.

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