B2B marketing tactics that work
B2B marketing is a very complex and difficult task. It takes time and patience to grow your business, but it pays off in the end! In this blog post we will discuss B2B Marketing Tactics that work.
Strategies to attract buyers by advertising on LinkedIn
Identify the prospects you want to target. For example, if you are looking for people who work in the finance industry, search LinkedIn by job title and find out where your target audience is. Research which companies they work for and target your ads to those specific companies.
I'm sure you've heard that word before; targeted advertising or "targeting." Targeted ads allow advertisers access information about their customer base like age range (it's rarer than one would think), gender identity/sexual orientation- even preferences such as mental health status!
Once you identify your target market it's time to start bidding.
Targeted Bidding: Paying for targeted impressions is often more beneficial than paying a flat rate per click. You can set what you would be willing to pay each time someone clicks on the ad, so if this number is lower than the average market value of a click, you'll be charged less.
Make sure that you're targeting key influencers and decision makers when creating ads. Remember, many of these people are constantly receiving messages from other businesses, so make your ads stand out.
Tips for making the most of your website content
A fantastic way to get your company's name in front of potential customers is through blogging. If you have a blog on your website, make sure that people are aware of it so they can find valuable information about the industry and trends. Your articles should be useful for your target market, but also provide links back to products or services that you offer.
Make sure that all important information on your site is easy to find. Start by using a clear navigation. A good idea is to include a table of contents in the footer with links to the most important pages on your website.
A great way to increase traffic is by using targeted SEO keywords in blog posts and articles you write. Just make sure that they're relevant to what you are writing about. For example, if you own an accounting firm try including terms like "tax tips" or "accounting advice".
Don't forget to track your visitors when doing B2B marketing
This is a great tip to bear in mind when it comes to B2B marketing! Tracking your results will allow you to see what strategies are working and which ones aren't. This way, you can adjust accordingly so that the money being spent on ads is going towards techniques that provide good ROI.
It's a good idea to be transparent about tracking your visitors. This way you are showing your visitors that the company is trustworthy and reliable.
You can do this with an overlay or popup where visitors can opt in if they do not mind having their data shared.
If a lot of your visitors are from the EU then its best to make sure you are in compliance with EU's data protection rules, known as the GDRP.
Contact us today if you need help setting up tracking or would like more information about any of these tactics so that together we can increase lead generation by understanding what works best for your organization's goals.