Email Marketing Strategy

Email Marketing Strategy

An effective Email Marketing strategy is one of the most effective ways to increase the lifetime value of a website visitor or customer.

Like any profitable marketing campaign, it is imperative that business owners and website managers understand all the intricacies of planning a highly-responsive Email Marketing Campaign.

Selecting the Right Email Template

When sending out an Email marketing message to your list, the first thing you want to have right is the Template that you select. To format correctly on all screens, a Responsive Design is typically best. Once you have selected the perfect Email template for your campaign, it’s time to get started on your outreach campaign!

Perfecting Your Copy

Your Email marketing message should utilize the best copywriting practices to deliver information in the most impactful way. No matter whether you are running a seasonal sale or you just want to put your brand in front of your Email subscribers, every word matters!


The more finely-tuned that your  Email message is, the more successful it will be. While it takes a little longer to do, tailoring your Email to specific recipients is worth doing. This is commonly referred to as “segmenting.” Recipients can be segmented based on your set parameters. While there are no absolute rules to segmenting, some suggestions for dividing your list include whether the recipient has bought from you before, their gender, their age or any number of other important factors as they relate to your campaign.

Choosing the Right Email Platform

Business owners and website managers can choose from a number of Whitelisted Email Marketing Services to use to manage their Email lists. Mailchimp, and Constant Contact are among the most widely used platforms currently in use today. All of these services give website managers the ability to offer Newsletter and Email Marketing Opt-in at their sites. Further, they can be used to send out periodic and regular follow-ups with subscribers whenever needed.

If you have questions about Email marketing or need help getting your Email campaign started, contact the professionals at CodeBru for a no-risk consultation today!

Our clients


Marci Broderick

Web Marketing Specialist

I work primarily with Eduard. He is awesome! I know I can rely on him, he is fast and very good.

Nicole Pecaro

Creative Manager for Captivate

CodeBru is extremely reliable. I am able to sleep at night knowing the websites we created are in good hands!

Jesse Johnson

Marketing Specialist for Meeting Tomorrow

CodeBru always impresses me with how quickly they respond to our coding and web design requests. I honestly have no clue how they work so fast!



Research & Discovery

Every project we undertake is unique. To offer the best possible solutions for our valued clients, we take the time to discuss their goals and expectations of their project. After this consultation, we assess their existing web presence to map out a plan of action to meet - or exceed - these goals!

UX Strategy & Design

Using the findings from our Project Assessment, our team of designers and developers collaborate to create a customized end product. Our team upholds the highest standards throughout the entire Implementation and Deployment process and optimizes your digital asset for success!


Our team of developers and designers are savvy and versed in multiple platforms and programming language. If you’re able to dream it, we’re able to build it! Our custom solutions are built to suit, using the platform that is best suited for our clients specific needs.

The Team

Zach Caudill

Founder & President

Zach has been working in the web industry since 2004. He has worked full-time for large companies, startups, small businesses and as a contractor for other web agencies. Zach started CodeBru in 2015 as a system engineer. Now in charge of full-service solutions, Zach leads development efforts and oversees project management.

Sara Jones

Account Support

Sara joined CodeBru in 2015 to provide full service account support and management for our clients. She is the liaison between you and the rest of the team. With superb communication and organizational skills, Sara makes sure everyone is on the same page at all times and maintains lasting relationships.

Ron Sarache


Ron has been working with Codebru since 2016 providing full time graphic design service. Bringing creativity and imagination to the team, Ron loves design challenges and creating new things that amazes the clients. He can design almost anything your imagination comes up with and would love to put your project into a real image.

Rafael Margaryan

Front-end developer

Rafael started learning JavaScript and web development when was 20. In front-end development, he works with JS and CSS frameworks but also has a great understanding of back-end technologies.

Eduard Faber

System Engineer

Eduard received his Bachelor of Standardization, Metrology and Certification in 2005, but started learning PHP and site development when was 16. He specializes in hosting and network security and is responsible for database, API and server build.

Xionary Guerrero

Project Manager

Xionary is the latest addition to the design team. She assists and supports the design team in all communicative tasks. She is the link between the client's idea and the product that the designer delivers. Organization is her motto.

Nicolas Rostov

App Developer

Nicolas started making iOS apps in 2009 and since then he has completed several projects where he developed apps from scratch, improved existing code, and automated business processes with mobile tech. He specializes in converting your vision and its requirements into working code, and to resolve issues in business automation and UX.

Ryan Cybul

Junior Developer

Ryan received his Full Stack Web Development certificate from Northwestern University in 2018. He has a general knowledge both front-end and back-end development and specializes in JS frameworks.


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