Primer UX Usability App Review

Primer UX Usability App Review

Google is perhaps the most polarizing technology company in the market right now. They’ve single handedly inserted their company name as a synonym for the word ‘search’ and they’ve created a bundle of easy to use applications that have millions of users.

Primer, as the name would suggest, is Google’s stab at a marketing app that teaches users the industry. It is available through the Apple store for free.

Before opening the app I have high standards that I’ll hold for Google. They’re a company on the S&P 500 and should produce the highest quality content available on the market. The niche they’ve put themselves into with this app requires ease of accessibility, rudimentary controls and a mastering of marketing knowledge. Hopefully this all pans out and this becomes a valuable app for the common business man.

Primer doesn’t offer a sign-up but rather asks users to link their Google account. This is something most people have and it gives me the idea that there will be some online content available to accompany the content within the app.

Google Primer App Review

Right off the bat Google tells you what’s going on. Their lessons are divided into four sections - advertising, content, measurement and strategy. Each of these hold a specific function in the overall implementation of marketing.

They offer a feed that can be compared to RSS feeds or Facebook news feeds - a scrollable list of content intended to immerse the consumer in the world of marketing. Low and behold, the first one may be the most important for those looking to create customer-grabbing content on their website - SEO optimization.

Google Primer App Review

Google has always been in favor of clean cut copy and an example of that lies within this app. What you’re going to do is in big bold letters and there’s nothing else taking your attention away. If you try to swipe right instead of up, a small pop-up will appear and tell you what to do. For those on a time crunch, they even give you the amount of time that this lesson should take - for SEO optimization it will be four minutes accompanied by two activities. Primer also has a bar at the top that allows users to see how close they are to finishing their lesson.

Their content is fairly straightforward and simple. As mentioned before, there are no distractions and the perfect amount of content to read on the train or on the walk to work. Their content is valuable in the grand scheme of things because of four key cores they offer - credibility, usability, accessibility and usefulness. They are looking for pageviews and clicks, which means they can really streamline content in a compact and condensed way for the user.

Google Primer App Review

The activities these lessons tote are really just simple Q&A’s to make sure the reader is understanding what is going on. Unlike other apps that may have quizzes to see if you’re following along, these are simply meant as added means of support. Some of them are interactive as well and provide abundant information based solely off your feedback and input.

Google Primer App Review

A neat feature that Google includes is on their homepage. Clicking your photo on the top right to get to your account will bring up your lesson recaps. This is where, if you’ve forgotten something you’ve learned, you can get back to it quickly instead of searching around their database.

Primer seems to have an ample amount of lessons that really stretch across the industry into all the possibilities anyone could have or need when downloading this app. It’s an incredibly simple app that is even easier to learn than it is to download.

Google’s Primer website remains just a portal to download the app, which is highly encouraging. For an app to be truly valuable and useful, all of its content must be available on the app - otherwise, why create it? Google does this and doesn’t hold any premium content on their main website.

Primer is an app made for business owners by Google’s own marketing team. Their real goal here is to spread knowledge about marketing that could improve anyone’s business. They won’t tell you how exactly to get a larger customer base, but they give you the tools to figure it out. This is really all anyone can ask for in an incredibly fast paced, constantly changing marketplace.


Our clients


Marci Broderick

Web Marketing Specialist

I work primarily with Eduard. He is awesome! I know I can rely on him, he is fast and very good.

Nicole Pecaro

Creative Manager for Captivate

CodeBru is extremely reliable. I am able to sleep at night knowing the websites we created are in good hands!

Jesse Johnson

Marketing Specialist for Meeting Tomorrow

CodeBru always impresses me with how quickly they respond to our coding and web design requests. I honestly have no clue how they work so fast!



Research & Discovery

Every project we undertake is unique. To offer the best possible solutions for our valued clients, we take the time to discuss their goals and expectations of their project. After this consultation, we assess their existing web presence to map out a plan of action to meet - or exceed - these goals!

UX Strategy & Design

Using the findings from our Project Assessment, our team of designers and developers collaborate to create a customized end product. Our team upholds the highest standards throughout the entire Implementation and Deployment process and optimizes your digital asset for success!


Our team of developers and designers are savvy and versed in multiple platforms and programming language. If you’re able to dream it, we’re able to build it! Our custom solutions are built to suit, using the platform that is best suited for our clients specific needs.

The Team

Zach Caudill

Founder & President

Zach has been working in the web industry since 2004. He has worked full-time for large companies, startups, small businesses and as a contractor for other web agencies. Zach started CodeBru in 2015 as a system engineer. Now in charge of full-service solutions, Zach leads development efforts and oversees project management.

Sara Jones

Account Support

Sara joined CodeBru in 2015 to provide full service account support and management for our clients. She is the liaison between you and the rest of the team. With superb communication and organizational skills, Sara makes sure everyone is on the same page at all times and maintains lasting relationships.

Ron Sarache


Ron has been working with Codebru since 2016 providing full time graphic design service. Bringing creativity and imagination to the team, Ron loves design challenges and creating new things that amazes the clients. He can design almost anything your imagination comes up with and would love to put your project into a real image.

Rafael Margaryan

Front-end developer

Rafael started learning JavaScript and web development when was 20. In front-end development, he works with JS and CSS frameworks but also has a great understanding of back-end technologies.

Eduard Faber

System Engineer

Eduard received his Bachelor of Standardization, Metrology and Certification in 2005, but started learning PHP and site development when was 16. He specializes in hosting and network security and is responsible for database, API and server build.

Xionary Guerrero

Project Manager

Xionary is the latest addition to the design team. She assists and supports the design team in all communicative tasks. She is the link between the client's idea and the product that the designer delivers. Organization is her motto.

Nicolas Rostov

App Developer

Nicolas started making iOS apps in 2009 and since then he has completed several projects where he developed apps from scratch, improved existing code, and automated business processes with mobile tech. He specializes in converting your vision and its requirements into working code, and to resolve issues in business automation and UX.

Ryan Cybul

Junior Developer

Ryan received his Full Stack Web Development certificate from Northwestern University in 2018. He has a general knowledge both front-end and back-end development and specializes in JS frameworks.


B2B marketing is a very complex and difficult task. It takes time and patience to grow your...
Kubernetes is a Google project that has been used in production since 2014, and runs on many...
​ 1) Authenticity “But above all, in order to be, never try to seem.” ― Albert Camus, Notebooks...