Facebook Bots - Building the next customer experience online

Facebook Bots - Building the next customer experience online

The next disrupting technology in the online world is the use of artificial intelligence “bots” to help us get things done. And it just so happens that these bots have made it to the top downloaded app, Facebook Messenger. Global businesses are flocking to use this service, as it allows for the user to have a natural customer service experience on an app they are already using in their daily life. These bots can be found on the facebook page of companies that have enabled the functionality.

Facebook messenger bots are plugins for your page that can be uniquely curated to meet your business's requirements. Set option menus for users to experience and the ability to program the bot to look for specific keywords allow for the users to interact with a chat screen to move through the customer journey. You can get the right message delivered to your clients and targeted directly at the niche market.

Why will Facebook Bots provide return on investment?

Sell- First off, global businesses are using bots as a new channel to sell products directly from their already existing chat screen. Payment integration such as Stripe can be added in to some bot service offerings. Customers can browse through content and menus you provide them and make an informed purchase, without leaving the chat.

Improve- Create better service for your customers by learning from each journey they make. You can get a record of the conversations your bot has had to curate responses based on new keywords, phrases, or questions your customer has about the product.

Interact- Once the line of communication has been established to the user from your bot, you are able to send scheduled direct messages to the users. This is a much stronger campaign than email marketing, as many online users check facebook and do not check their emails. Odds are they already like what you are offering, but they can unsubscribe if they wish to.

Awake- Your bot is awake 24/7 and responds within seconds. They have perfect manners and you don’t need to worry about grumpy customer service agents responding to community requests. The facebook page is the front page of your business, a bot makes sure that you never miss out on a business lead.

Some successful bots


Domino’s Pizza


Dominos gets you started right away on ordering pizza. With options selected via typing keywords and interacting with button menus, you can interact quickly with the bot to get an order placed. The bot will ask you what your address, zip code, city is, etc to build up your profile and get ready to deliver your pizza. More News on Dominos Pizza Bot




theScore bot lets you search recent sports information and follow your favorite teams by letting it know what you are interested in. From there you will get all the highlights and top stories to follow, as well as other recommendations on teams you could get more information about. Get the scoop on theScore Bot




Qantas Airlines has a great bot which allows you to explore different articles and content about some of the destinations they have to offer. They give several options of spots to go but are also ready to offer help from a human customer service agent if you need more assistance. Learn more about Qantas' bot

Photo Credit:  https://techcrunch.com/2016/04/12/agents-on-messenger/

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The Team

Zach Caudill

Founder & President

Zach has been working in the web industry since 2004. He has worked full-time for large companies, startups, small businesses and as a contractor for other web agencies. Zach started CodeBru in 2015 as a system engineer. Now in charge of full-service solutions, Zach leads development efforts and oversees project management.

Sara Jones

Account Support

Sara joined CodeBru in 2015 to provide full service account support and management for our clients. She is the liaison between you and the rest of the team. With superb communication and organizational skills, Sara makes sure everyone is on the same page at all times and maintains lasting relationships.

Ron Sarache


Ron has been working with Codebru since 2016 providing full time graphic design service. Bringing creativity and imagination to the team, Ron loves design challenges and creating new things that amazes the clients. He can design almost anything your imagination comes up with and would love to put your project into a real image.

Rafael Margaryan

Front-end developer

Rafael started learning JavaScript and web development when was 20. In front-end development, he works with JS and CSS frameworks but also has a great understanding of back-end technologies.

Eduard Faber

System Engineer

Eduard received his Bachelor of Standardization, Metrology and Certification in 2005, but started learning PHP and site development when was 16. He specializes in hosting and network security and is responsible for database, API and server build.

Xionary Guerrero

Project Manager

Xionary is the latest addition to the design team. She assists and supports the design team in all communicative tasks. She is the link between the client's idea and the product that the designer delivers. Organization is her motto.

Nicolas Rostov

App Developer

Nicolas started making iOS apps in 2009 and since then he has completed several projects where he developed apps from scratch, improved existing code, and automated business processes with mobile tech. He specializes in converting your vision and its requirements into working code, and to resolve issues in business automation and UX.

Ryan Cybul

Junior Developer

Ryan received his Full Stack Web Development certificate from Northwestern University in 2018. He has a general knowledge both front-end and back-end development and specializes in JS frameworks.


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